#ferguson #michaelbrown
My heart goes out to the Brown family and friends. Its unfortunate they cannot just have a peaceful burying, grieving and healing process for the death of their teenage son.
My heart goes out to Officer Wilson - our system has failed him. Whether he is guilty of unjust murder or not - we have a system that allows white people to perceive black men as thugs or drug dealers, first. We also have a gun culture of shoot first vs. a process of using all other manipulation techniques when being threatened (IF he was being threatened for his life by Brown - we don't know and may never know the truth because only one party is alive to tell their truth).
There are many people that are saying don't make assumptions and give Officer Wilson his day in court. He could have been justified in shooting the unarmed Michael Brown. (there is a rumor going around that Wilson's statement is that Brown was charging him, it would be nice if this is his statement to be transparent and let the public know about that vs. hearing it second-third hand by somebody who knew somebody who knows Officer Wilson).
Here's the problem with give it time before judging, let justice prevail (where do you people live canada)? There is no justice for the majority of young black men in America. The stats don't lie! Every time we are told to wait for justice to prevail in the shooting, beating or imprisonment of a black man, justice doesn't prevail.
We are just coming off another heartbreaking black teenager being murdered by a white pseudo law enforcement man for no other reason than being black (Trayvon Martin).
We all waited and hoped just like we did in the Rodney King trial and again justice was not served. How many times can black people (and white people who don't believe we have a just system for black people) wait it out, hope for justice especially when its so obvious - and then justice not prevail... This shooting, to me is the tipping point. Enough is enough is what the sentiment is.
IT DIDN'T HELP THAT MICHAEL BROWN LAY IN THE STREET FOR 4 HOURS LIKE AN ANIMAL! That was the worst for all the people who saw that. Can you imagine your son or daughter laying in the middle of the street like that dead for 4 hours?! That is really what set this into an entire new place of disrespect and anger!
So the reason for those of us not waiting it out this time so our white justice system goes through it's process, because it doesn't work. The point of protests and calling out attention to this situation is to do more to get the process looked at with scrutiny every step of the way. And when something isn't right calling it out.
Hallejuiah, we have the Federal Justice System scrutinizing it as well! So maybe, just maybe with all these eyeballs on the case - it will be justice done correctly.
But as you can see there already is shit happening that isn't a just process but a very biased process to do everything they can to protect the white police officer and everything that can be done to smear Brown!!
Unfortunately, it is possible that Wilson was justified in this shooting and killing of unarmed Brown - but even if he was, because the justice system is unreliable - many people white, brown and black won't believe it! That is why Bob McCullough needs to step down - for the sake of justice and if Wilson truly is justified it will be more believable!
But the good news, to me is, if the justice process is the typical biased against the black man and they say Wilson had the right to shoot and kill the unarmed teenager then the Feds are going to come down hard on them. They have already collected enough evidence to charge the city, county and state of massive civil rights violations.
The reason there are 40 FBI agents investigating in Ferguson is not just for the shooting if Michael Brown its to look at the law enforcement & court system through the lens of Civil Rights Violations.
So ultimately we will see some progress from this but only because people didn't wait for the truth to come out in the white justice system.
I also feel the good that will come out of this is that the majority black population in Ferguson (and other similar cities across the country) will wake up and vote in their local elections. That is where the power is. There is a chance too that elected officials can be recalled if justice is not played out.
Change Agent
Franny Knight, a Thought Leader discusses and shares ideas on creativity and change in the workplace: Social Media as a Tool For Creating Social Organizations, Social Media Marketing, Creative Thinking Skills, Creative Leadership, Creative Teams, Creative Marketing, Creative Training, Creative Presentations.
Friday, August 22, 2014
Tuesday, August 12, 2014
Manifesting Your Dreams One Year Experiment
Have you ever followed a thought system that had you working on changing your thoughts and/or feelings to manifest anything you want?
If yes, I would like for you to join my "The Vortex a 1 Year Law of Attraction Experiment". Go here to sign up for the Free Introductory Webinar On August 27, 2014: http://webinarjam.net/webinar/go/11494/051517bc87
I have been studying the Law of Attraction for 25 years and have practiced it off an on with some success. Recently I have found some key ingredients that have made it very successful.
I am wondering if you have been working on this as well or something like it: The Secret, A Course In Miracles, Science of Mind, etc... and have had some success but would like more.
If yes, I am conducting a 1 year experiment (will be using actual research methodologies from my degrees in Psychology) to see what works and doesn't work for people in these Manifesting Thought Systems. I plan to write a book and possible a Ph.D. Dissertation from the results.
I am looking for 100 people to join me in this experiment. The great thing is you can join and participate at the exact level that you want - this will be part of the experiment.
If you decide to sign up, you will be filling out a cognitive psychology questionnaire, personality test, and general information form. There will be a weekly webinar to give the week's assignment and to hear from everybody their results from the last week's assignment.
I will be explaining all the details in the upcoming webinars on August 27 at 12 noon and 8pm (you pick one).
Register for the Free Webinar:http://webinarjam.net/webinar/go/11494/051517bc87
If yes, I would like for you to join my "The Vortex a 1 Year Law of Attraction Experiment". Go here to sign up for the Free Introductory Webinar On August 27, 2014: http://webinarjam.net/webinar/go/11494/051517bc87
I have been studying the Law of Attraction for 25 years and have practiced it off an on with some success. Recently I have found some key ingredients that have made it very successful.
I am wondering if you have been working on this as well or something like it: The Secret, A Course In Miracles, Science of Mind, etc... and have had some success but would like more.
If yes, I am conducting a 1 year experiment (will be using actual research methodologies from my degrees in Psychology) to see what works and doesn't work for people in these Manifesting Thought Systems. I plan to write a book and possible a Ph.D. Dissertation from the results.
I am looking for 100 people to join me in this experiment. The great thing is you can join and participate at the exact level that you want - this will be part of the experiment.
If you decide to sign up, you will be filling out a cognitive psychology questionnaire, personality test, and general information form. There will be a weekly webinar to give the week's assignment and to hear from everybody their results from the last week's assignment.
I will be explaining all the details in the upcoming webinars on August 27 at 12 noon and 8pm (you pick one).
Register for the Free Webinar:http://webinarjam.net/webinar/go/11494/051517bc87
Monday, January 14, 2013
Should Employers "Stalk" Potential Job Candidates FB Profile?
We are quickly changing how potential employers decide who to hire for their job openings. Many are looking at the potential employees FB Profile, Status Updates, Photos, etc... and other Networking Sites to see what kind of a person they really are. Three questions come up for me? 1) Is it legal? 2) Is it good etiquette? 3) Is there any possibility that this might work out to a candidate's favor vs. detriment?
Legal? If you are not allowed to ask questions that would cause discrimination in an in person interview - why would you be able to "ask" the same questions by looking at their FB information. An example question would be "Do you have children"? So what do you do if you go look at a candidate's profile and you see they have children and then you decide not to hire her because you believe that will be a drawback to doing the job. The problem here is - how would anybody know why they weren't hired for that reason. They probably wouldn't. I don't ever remember being told too many details or specifics of why I wasn't hired for a job other than the other candidate had more experience.
It is clear that it is unclear the legal ramifications for somebody to examine a person's FB profile in the Job Interview process. And we also know that once you post something public (even if you are trying to keep most things private) you have to be prepared that a potential employer will possibly be peeking or stalking your FB Profile. So you can not be on it at all, or have 2 profiles public and private or just keep your profile clean and job interview worthy.
Etiquette? If an employer can legally look at your FB Profile, the other question is how cool or not cool is that? And if its not cool, then would you want to work for that company anyway. I suggest that you ask up front when you apply for a position about their Social Media Policy and the looking at potential employees FB/Other SM Networks for more information. Then you can decide to either clean it up and hope for the best or move on and apply to another company.
Could It Be To a Job Candidates Advantage? When I discuss this topic of companies "snooping" around on FB, I always get mostly feedback that it is wrong. That companies shouldn't be in their personal lives.
I would like to play Devil's Advocate: Is it possible that they actually find something that they like about you that they would have never known in an interview or on a resume? You are uniquely you and that is hard to see in a stuffy, formal interview. Most people's profiles and status updates I see (of my friends) there is nothing a potential employer would be upset about instead they would find a lot of really redeeming qualities.
So instead of the knee jerk reaction that it is a completely bad thing, take a step back and consider it might be good and helpful to your job chances. I know that many times I have thought after an interview, that I didn't do great or that if they could only get to know me for more than a 30 session, they might really like me and want to hire me. So I think that FB is advantageous for many people. And if they don't hire you because they saw something they didn't like - do you really want to work for them?
Before you start applying for jobs, I would do a little clean up work on your profile, adding some cool things that would help with the job application process and you might even offer that they take a look at it.
Legal? If you are not allowed to ask questions that would cause discrimination in an in person interview - why would you be able to "ask" the same questions by looking at their FB information. An example question would be "Do you have children"? So what do you do if you go look at a candidate's profile and you see they have children and then you decide not to hire her because you believe that will be a drawback to doing the job. The problem here is - how would anybody know why they weren't hired for that reason. They probably wouldn't. I don't ever remember being told too many details or specifics of why I wasn't hired for a job other than the other candidate had more experience.
It is clear that it is unclear the legal ramifications for somebody to examine a person's FB profile in the Job Interview process. And we also know that once you post something public (even if you are trying to keep most things private) you have to be prepared that a potential employer will possibly be peeking or stalking your FB Profile. So you can not be on it at all, or have 2 profiles public and private or just keep your profile clean and job interview worthy.
Etiquette? If an employer can legally look at your FB Profile, the other question is how cool or not cool is that? And if its not cool, then would you want to work for that company anyway. I suggest that you ask up front when you apply for a position about their Social Media Policy and the looking at potential employees FB/Other SM Networks for more information. Then you can decide to either clean it up and hope for the best or move on and apply to another company.
Could It Be To a Job Candidates Advantage? When I discuss this topic of companies "snooping" around on FB, I always get mostly feedback that it is wrong. That companies shouldn't be in their personal lives.
I would like to play Devil's Advocate: Is it possible that they actually find something that they like about you that they would have never known in an interview or on a resume? You are uniquely you and that is hard to see in a stuffy, formal interview. Most people's profiles and status updates I see (of my friends) there is nothing a potential employer would be upset about instead they would find a lot of really redeeming qualities.
So instead of the knee jerk reaction that it is a completely bad thing, take a step back and consider it might be good and helpful to your job chances. I know that many times I have thought after an interview, that I didn't do great or that if they could only get to know me for more than a 30 session, they might really like me and want to hire me. So I think that FB is advantageous for many people. And if they don't hire you because they saw something they didn't like - do you really want to work for them?
Before you start applying for jobs, I would do a little clean up work on your profile, adding some cool things that would help with the job application process and you might even offer that they take a look at it.
Saturday, January 12, 2013
Dreams Don't Have Expiration Dates: 20 Years Later the Sausalito Dream is Coming True
Click the link to see the video. Dream Home in Sausalito, CA. I am practicing the Law of Attraction with discipline an fervor. I have been practicing it for 25 years off and on and believe it has been working off and on. In November of 2012, I reread the book "Money and the Law of Attraction" by Esther & Jerry Hicks and have been consistently every day since do the work which is mostly mental and emotional work.
My husband and I have been talking about moving to a more liberal, physically active, better climate city when he retires in 1 year. I have always wanted to live in San Franciso since 1994 when I was there once a month for a week working on my Ph.D. in Women's Spirituality. Sausalito was my top choice, which is just across the bay on the Golden Gate Bridge.
In 1994 when I looked around at the homes and possibilities I was overwhelmed and had no idea how I was going to move there - but I never said never. I looked at the multi-million dollar homes on the hill with the view of SF & Bay and thought what do those people do to make enough $ to live there. I couldn't imagine myself making that kind of money at that time, but I still though there had to be a way to learn how to do it.
At the time I was working part time as a Vocational Rehabilitation Counselor for a variety of insurance and managed care companies. I didn't at that time have a way to make that kind of money.
Twenty years later after 10 years of being a Professional Speaker, Trainer and Motivationl-Keynote Speaker for National Seminars and myself and studying and become an expert at Social Media Marketing and Strategy landing my first Consulting Contract with a Company and....my husband and I selling Real Estate - I feel that it is doable to move to Sausalito and know without a doubt we will make it happen.
Dreams don't have expiration dates. Never Give Up!
My husband and I have been talking about moving to a more liberal, physically active, better climate city when he retires in 1 year. I have always wanted to live in San Franciso since 1994 when I was there once a month for a week working on my Ph.D. in Women's Spirituality. Sausalito was my top choice, which is just across the bay on the Golden Gate Bridge.
In 1994 when I looked around at the homes and possibilities I was overwhelmed and had no idea how I was going to move there - but I never said never. I looked at the multi-million dollar homes on the hill with the view of SF & Bay and thought what do those people do to make enough $ to live there. I couldn't imagine myself making that kind of money at that time, but I still though there had to be a way to learn how to do it.
At the time I was working part time as a Vocational Rehabilitation Counselor for a variety of insurance and managed care companies. I didn't at that time have a way to make that kind of money.
Twenty years later after 10 years of being a Professional Speaker, Trainer and Motivationl-Keynote Speaker for National Seminars and myself and studying and become an expert at Social Media Marketing and Strategy landing my first Consulting Contract with a Company and....my husband and I selling Real Estate - I feel that it is doable to move to Sausalito and know without a doubt we will make it happen.
Dreams don't have expiration dates. Never Give Up!
Monday, December 31, 2012
Social Media Leadership Keynote
I am offering a new Keynote starting in 2013, first one is for a company called CarMedic (a Paintless Dent Removal National Company) January 4, in San Deigo, CA. This new Keynote is to help organizations leadership to understand how to incorporate an overall company strategy to use Social Media as the next big Communications Tool for not just their Marketing Department but for all Departments.
Using Social Media as an overall company communication's strategy is oriented towards more listening, sharing personal items of the people behind the company, creating communities or clubs with their customers and prospects. Social Media is not only a communications tool - it is creating a cultural shift within and between companies. Just like when Microsoft Office and Emailing was introduced to the business world there was resistance and then acceptance due to their competitors were incorporating it - then Strategy & Training for widespread company adoption.
I will be offering this Keynote to Companies, Associations, Conventions, Meetings in 2013 as well as Consulting and Turn Key Social Media Strategy.
Here is my Introduction for my upcoming Keynote.
Franny Knight has a Master’s in Psychology, Doctoral Candidate for Behavioral & Transformational Change and owns FK Inc. a Human Capital Consulting Business helping organizations to grow through Leadership Development, Advanced Communications & Technology, Employee Engagement and Innovation.
Franny believes that Social Media is an amazing communications tool set for companies to better listen and respond to their customers, vendors, suppliers and employees. It allows for radical transparency and personal information about the people behind the company. All companies are or will be strategizing how to incorporate Social Media into their Communications, Marketing, Branding, Customer Service and Employee Engagement just like when Microsoft Office and Email came on the scene. She believes we will be better companies because of it.
Using Social Media as an overall company communication's strategy is oriented towards more listening, sharing personal items of the people behind the company, creating communities or clubs with their customers and prospects. Social Media is not only a communications tool - it is creating a cultural shift within and between companies. Just like when Microsoft Office and Emailing was introduced to the business world there was resistance and then acceptance due to their competitors were incorporating it - then Strategy & Training for widespread company adoption.
I will be offering this Keynote to Companies, Associations, Conventions, Meetings in 2013 as well as Consulting and Turn Key Social Media Strategy.
Here is my Introduction for my upcoming Keynote.
Franny Knight has a Master’s in Psychology, Doctoral Candidate for Behavioral & Transformational Change and owns FK Inc. a Human Capital Consulting Business helping organizations to grow through Leadership Development, Advanced Communications & Technology, Employee Engagement and Innovation.
Franny believes that Social Media is an amazing communications tool set for companies to better listen and respond to their customers, vendors, suppliers and employees. It allows for radical transparency and personal information about the people behind the company. All companies are or will be strategizing how to incorporate Social Media into their Communications, Marketing, Branding, Customer Service and Employee Engagement just like when Microsoft Office and Email came on the scene. She believes we will be better companies because of it.
Thursday, May 31, 2012
14 Creative Tips to Improve Facebook Marketing
Finding a good place to showcase your products, services and websites for free in the online world is a dream for everyone – Facebook has made this a reality. With almost a billion Facebook users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you.
It’s no big secret that Facebook can help you in online marketing. However, I know there are many of you who believe that just registering on Facebook is enough… it’s not. Your Facebook success story ends before it even begins!
There is much more to marketing on Facebook than just creating a profile. Keeping your fans engaged is the key. Don’t be a brand, but be a community they love being a part of. In this article, I’m going to tell you how you can use the medium of Facebook to increase your customer base as well as retain the ones you have!
CREATE YOUR PRESENCE ON FACEBOOK
1. Facebook Profile: By creating a profile for yourself or your business, you are establishing your identity. This will take you a long way in developing relationships with fellow users and in positioning your business. You profile lets you interact with people on a personal note, more so if it’s a local business. Here are some aspects of a profile page:
o Profile Picture: Always put your best foot forward, which means use the most flattering picture as your profile picture. No matter what they say, a book is judged by its cover. I came across M.A.C makeup’s profile and thought it was really catchy with the colors used on the face. Hundreds of indifferent people with little time to spare are going to decide whether to add you based on your picture. So, make sure you get this one right!
o Add Friends: After creating a profile, don’t wait for things to happen. Add new friends every day and the word will spread that you’re on Facebook. Before you know it, you’ll be starting your day by accepting friend requests! However, make sure you don’t add more than 25 – 30 people a day as excessive adding can get your profile removed from Facebook.
o Wall: This is your main platform to interact with Facebook users. Post messages on your wall and also comment on members’ activities, though, only when relevant. A cafe once commented on my status when it was something about food. And there! A personal connection was built in a second! I knew that I was going to visit this place more often. However, make sure you don’t spam people every other day or they may remove you from their friend list.
o Photo Albums and Videos: Photos and videos are a great way to showcase the latest collection of your product. I know many people who love to see what goes on behind the scene during a photo shoot or while a baker does his magic in the kitchen. Moreover, the first thing most Facebook users check are photo updates. So take that camera and start shooting!
2. Fan Pages: Facebook Pages, known as Fan Pages, are designed for businesses, brands, companies, products and celebrities. It enables public figures, organizations and other entities to create an authentic and public presence on Facebook. You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying wall posts. Unlike Facebook Profiles, Pages are visible to everyone on the internet and are generally better for long-term relationships with your fans, readers or customers.
3. Groups: Facebook Groups allow people to come together around a common cause or activity to express their views. One of the best features of groups is the ability to send messages directly to members’ Facebook inboxes. It’s a great way to form a community and help your brand image.
Nowadays, it’s almost a necessity for movies to establish their presence on Facebook during its post-release period as Facebook users look for movies here. The good thing here is that you can send bulk invites to your friends, while it is manually done on Pages. Groups are generally better for hosting quick active discussions and attracting attention.
Nowadays, it’s almost a necessity for movies to establish their presence on Facebook during its post-release period as Facebook users look for movies here. The good thing here is that you can send bulk invites to your friends, while it is manually done on Pages. Groups are generally better for hosting quick active discussions and attracting attention.
4. Events: Simply put, Facebook Events can help you connect with your target audience and invite them for your events, even if they aren’t on your friend list or one of your fans. Events can be created individually or even from Profiles, Pages. What I like is that Facebook gives you a choice between making the event Public and Private.
Let me explain the difference. I got an invite from Alanis Morissette Unplugged Acoustic Performance for a show next month, though I’m not a ‘friend’ or a ‘fan’. This is an open invitation for a public event where anyone can access the page and RSVP to it. However, if you want to maintain an exclusive guest list, choose the ‘Private’ option and the event page won’t be visible to anyone except those you choose. If you’re planning a launch or celebrating a landmark event, the ‘Private’ option lets you selectively invite people and give details on a page that can’t be accessed by anyone else.
Let me explain the difference. I got an invite from Alanis Morissette Unplugged Acoustic Performance for a show next month, though I’m not a ‘friend’ or a ‘fan’. This is an open invitation for a public event where anyone can access the page and RSVP to it. However, if you want to maintain an exclusive guest list, choose the ‘Private’ option and the event page won’t be visible to anyone except those you choose. If you’re planning a launch or celebrating a landmark event, the ‘Private’ option lets you selectively invite people and give details on a page that can’t be accessed by anyone else.
The Next Step: HOW TO USE FACEBOOK FOR ONLINE MARKETING
Social Media Marketing is still in its infancy. I consider this as an advantage because there are not many set rules, you can try & experiment with different methods & techniques. However, if you don’t want to experiment, here are some tried and tested methods that will ensure success:
5. Be Unique and Keep Updating: There’s nothing more boring than bland Facebook pages. Add lots of personality andfun to your profile. If possible, try to create applications just for your page. Offer something different so that they keep coming back, instead of letting them wait for updates from you. If you checkDell’s Facebook page, you’ll see that it keeps updating its status and gives new information on their products and about technology.
6. Use a Big Profile Picture: Who says size doesn’t matter? Using a big profile picture is one of the best ways to brand your Facebook page. Facebook allows images of up to 200pix wide x 600pix high to be used as profile images Pages. This way, you stand out in a crowd. Check out Bob Marley or Johnny Depp’s page on Facebook and you’ll know what I’m talking about.
7. Tag Fans in Photos: You can tag your fans in pictures of new collections, or even ask them to tag themselves as a part of a game or contest. Musician Lenny Kravitz uploaded pictures of his concert in Italy in 2009 and asked everyone to tag themselves. This gave him good publicity as the update on being tagged appeared on the fans’ walls.
8. Exclusive Landing Page for Users: Use different pages to target different sets of people. Take new users to a page that encourages them to ‘Like’ you or to a page they would find interesting enough to keep coming back. Members/fans can be directed to the wall or a game page that might interest them. Red Bull’s profile page is designed in a way that users are given a hint to ‘Like’ the page, while fans are taken directly to the Wall. You can get innovative in designing landing pages and targeting different people.
9. Reward Loyal Supporters: Encourage loyal supporters to join yourPage and reward them. Tabs or badges like ‘member of the month’ that can be placed on their profiles for visibility can be awarded to them. A happy customer on Facebook can get you lots of attention. Remind users to Like and Share information about you. When their friends see the updates on the News Feed, it’s highly likely for them to do the same.
10. Use Contests and Polls: Holding contests encourage fans to interact directly with you. Domino’s ‘Show Us Your Pizza’ is a contest where people can send pictures of Domino’s pizzas they’ve orders. The best picture will be chosen by Domino’s and the photographer gets a prize of $500 and a chance to get his picture featured in an ad. This has received a lot of attention from Facebook users.
11. Actively Participate Outside Your Page: Find other Facebook pages related to your industry or topic using Facebook Search & start actively commenting on their posts & updates. This is a great way to build relationships in your industry and even adds credibility to your business. If you’re willing to offer free advice on communities and discussions, it will encourage people to check your website out.
12. Integrate Facebook Social Plugins to Your Site: When I go to CNN’s website, I can see what stories my friends have ‘Liked’, or what movies my friends ‘Recommend’ on IMDB. The Like button on your site enables users to share pages from your site back to their Facebook profile and the Recommendation button gives users of your site personalized suggestions for pages that they like. There are many more buttons like LikeBox, Comments, Live Stream etc that you can add to your website. With this, you can see for yourself what your target likes and design your product/service accordingly.
You can also integrate Facebook Connect Plugin in your blog which will enable Facebook users to leave comments on your blog without registering. The comment they make will be put up on their wall instantly which will be visible to all their friends. So, you effectively get a lot of exposure without doing much!
13. Marketplace: With Facebook Marketplace, you can buy and sell anything using the listing service. The Marketplace application page displays all the most recent listings in your networks. The difference between normal listings and the Marketplace is that you don’t see another boring list of business, but they show up as the site’s own updates. For example, a sales listing would show up in news feeds as “John is selling Abstract Art.” In this case, John can be a ‘friend’ of your or even a friend’s friend. You can find out what people want, what they are offering and also how you are connected to these people on Facebook. This is what the page looks like:
14. Don’t Just Write for an Audience of Teenagers: It’s time we free ourselves of this misconception. Facebook isn’t filled with youngsters. Though Facebook has many youngsters who belong to the age group 16 to 25, we see an increase in the number of people from other age groups who use Facebook regularly. According to Pingdom, 61% of Facebook users are over 35 years old. In fact, the 26 – 34 age group rivals the 18 – 25 age group in both the US and the UK. So, make sure communicate to your target the right way.
INNOVATIVE CAMPAIGNS
You can check out some of these pages for ideas:
• H & M: Very interactive Facebook profile. Shows all of its new collections and is easily maneuverable.
• H & M: Very interactive Facebook profile. Shows all of its new collections and is easily maneuverable.
• Red Bull: Keeps track of sports people on Twitter, action sports, motor sports on Red Bull Web TV.
• Digicel: A game where you pop balloons. Top ten players win credit and one player wins a phone.
• Starbucks: Manage your card online.
• Disney: Watch trailers, old clippings, status updates on news about Disney’s movies.
As a marketing tool, Facebook is here to stay. Many people give up as they don’t get the desired result immediately, i.e. a huge increase in sales. However, consider marketing on Facebook as a step by step process: you first build trust, traffic and eventually – sales. I hope my tips help you to see that day soon! Do you have any ideas that you can add to this article? If so, let me know by leaving your opinion in the Comment Box.
Friday, April 13, 2012
Seven Psychology Needs Met on Social Media
1.Love – finding love, keeping up with loved ones
2.Self Expression/Emotion – sharing life’s details with friends
3.Sharing Opinions/Influencing Friends – usually about politics, religion or other things we don’t normally talk about in person
4.Showing Off – sharing life’s successes
5.Fun/Escapism/Humor – to get a good laugh
6.Memories & Nostalgia – catching up with old friends and sharing stories
7.Making $ - professional pursuitsrofessional pursuits
Labels:
emotions,
human motivation,
love,
psychology,
social media,
social media marketing
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